Facebook Ad Creative - Advantage Mortgage Processing

Concept A · The money hook

Keep 100% of your commission

Leads with the objection every LO has about outsourcing: what does it cost me? The answer is nothing, because the fee sits in Section B of the CD and the borrower pays it. Strongest cold-audience opener of the three.

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Primary text

You originated it. Why split it? I'm a licensed contract loan processor. My fee is borrower-paid in Section B of the Closing Disclosure, so your commission stays whole - no split, no salary, no overhead. I take the file from initial disclosures to clear-to-close, working inside your LOS. 30 years in the business. Licensed in Colorado and Florida.

Headline

Keep 100% of your commission

Description

Licensed contract loan processing

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Concept B · The person

You get me. Every time.

The wedge against wemlo and the other scale shops: a real, named, senior processor instead of a ticket number. Uses Jessica's actual headshot, so it will out-perform the typographic ads on retargeting and warm audiences.

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Send me a file and you get me. Not a queue. Not a rotating team. Not a ticket number. 30 years processing residential files - Conventional, FHA, VA, USDA, Jumbo, Non-QM, DSCR. I work in ARIVE or your LOS, order the third parties, clear every condition, and hand you a clean file at clear-to-close. Jessica Skinner · NMLS #2856854 · Licensed in Colorado and Florida.

Headline

One senior processor. Not a rotating team.

Description

Contract processing for brokers and LOs

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Concept C · The risk reversal

No close, no fee.

Price-forward and transparent, which almost nobody in this category does. Best used as the second or third touch, after the first ad has already made the case - or as the retargeting ad for people who visited the pricing section.

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Flat per file. No retainer, no hourly billing, no monthly minimum. I'm only paid when the loan closes. $995 initial disclosures to close $895 submission to close $695 FHA Streamlines and VA IRRRLs Borrower-paid in Section B of the CD, so you keep your full commission. Licensed in Colorado and Florida · NMLS #2856854

Headline

No close, no fee.

Description

Flat per-file contract processing

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Before these go live

Five things worth settling first. The first two are the ones that can actually stop the campaign.

Meta may force this into the Housing or Credit special ad category. The service is B2B - she is selling processing labor to loan officers, not credit to consumers - so it should not qualify. But Meta's classifier reads "mortgage" and often flags anyway, and that category strips out detailed targeting. If a set gets flagged, the appeal is to point at the landing page: it sells a service to licensed originators and takes no applications.
Targeting mortgage pros on Meta is the hard part, not the creative. Job-title and employer targeting is mostly gone. The reliable route is a custom audience built from the NMLS public licensee list for Colorado and Florida, plus a lookalike off it, with broad as the backstop. The ad copy itself does a lot of the filtering here - a borrower has no reason to click "keep 100% of your commission."
Tracking. Every ad should land on advantagemtgpro.com with UTMs so the site's own analytics can separate paid from organic, and the contact form records which ad the lead came from. Her portal already reads leads and traffic, so once the UTMs are wired it will show cost per lead by concept without any extra tooling.
Jessica should approve the numbers on screen. The pricing ($995 / $895 / $695), the NMLS number, and "30 years" are all pulled straight from her live site. If any of them have moved since launch, the ads move with them.
Logo swap is a quick upgrade. The wordmark on these is typeset, not her actual logo file. Dropping the real stacked SVG into the footer bar of each ad is a small edit and makes the set match the site exactly.